BLACKPINK, the whole world has been waiting for Comeback

The girl group BLACKPINK proved their overwhelming popularity and started a huge comeback project.

YG Entertainment released a trailer video for BLACKPINK's 'BORN PINK' project on the 1st. As the pre-release song and music video in August, the music video for the full album and title song in September, and the start of the world tour in October, the sketches were unveiled, so the expectations of music fans around the world soared.

In fact, this video surpassed 10 million views within a day of its release, ranking first on YouTube's world-wide trending video. With just a few words of subtitles that foretold the roadmap for the second half of this year, where member visuals do not appear, the whole world is heated. Along with the 3D avatar music video for Blackpink's Battlegrounds mobile in-game concert special track 'Ready For Love', it competed for the most viewed video on YouTube that day.

Influential overseas media such as Billboard and NME also focused on BLACKPINK's comeback roadmap. Each foreign press paid attention to "the long-awaited return of BLACKPINK" and predicted that they will write a new record on major global charts.

Written by Yoon Sang Geun

Translated by Lee So Yun