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SM Entertainment takes over travel agency

  • Mun Wan-Sik |입력 : 2012.02.27 08:30|조회 : 2289
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SM Entertainment, which represents TVXQ, Super Junior, SNSD, f(x), and more, will branch out into the travel business.

On February 27, SM Entertainment announced, “We decided to take over Happy Hawaii, a travel agency that specializes in Hawaii, under the name of SM Town Travel. We will launch a new business specializing in travel and tourism.”

SM Town Travel (www.smtowntravel.com) will continue to specialize in travel and tourism in Hawaii. Since SM Entertainment has high brand recognition in many countries, the travel agency will become a special travel agency, which will develop a variety of travel products based on K-pop and Hallyu. They also plan to create new business regarding cultural exchange between other countries.

Kang Jung Hyun, president of the travel agency, says, “SM Town Travel will provide customers unique services combined with entertainment, travel, and tourism. We will also combine global entertainment and lifestyle with entertainment business to create the maximum synergy effect with SM Entertainment.”

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